Between late 2020 and early 2021 I created a number of graphics elements for the company Menold Inc. One suite for 2020's existing logo, and another for a planned rebranding in April the following year. Below are more details about each process, as well as examples from each set.
2020 Graphics
For the 2020 graphics suite, Menold provided their logo and branding standards, and I was able to get right to work. With the shine element still present in the M at this point, I used that as a central element of the logo animation and was able to incorporate it into the lower thirds as well, adding a bit more visual appeal.
2020 Logo Animation
2020 Lower Thirds Variant
2021 Graphics
For the 2021 graphics suite, Menold came to us with a design in mind about how they wanted their logo animated. The concept showcased a logo being slotted together, with a wireframe design underpinning the logo proper. With that, I went to work, splitting the Menold text into pieces, sketching out the wireframe movement, and having discussions with the client about the speed of the logo animation, which they insisted move a bit slower.
2021 Logo Animation
2021 Lower Thirds Variant